Welcome to Pawsitive Indulgence

A happy French Bulldog standing in a grassy field with yellow, white, and purple wildflowers.

Born from Love. Build for Better.

Where Healthy Meets Happy

For Pets Who Deserve the Very Best

Learn about us >

A happy dog with a black collar lying on a beige carpet in front of a gray sofa, surrounded by dog toys including a yellow squeeze toy, an orange puzzle toy, and a textured orange ball.

What our friends are saying

  • Illustration of customer dog, Roxy the beagle

    “Easily the cutest dog gear around. I got the leash for my dog and always get compliments when we’re out on walks.”

  • Illustration of customer dog, Roxy the poodle

    “I got the harness and baggie carrier for my pup, and am wowed by the quality. Love how stylish and sturdy the materials are.”

  • Cute illustration of a small dog wearing a collar.

    “I got the Pepé collar and I’m obsessed with how adorable Finn looks. Super comfy and great texture. He’s a happy pup!”

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Your pup could be featured!

A Dalmatian dog sitting indoors, with a wooden shelf with jars and bags in the background, and a green rope toy on a carpeted floor.
A woman playing with a large white dog, tossing a green and blue tennis ball in a grassy park with trees in the background.
A curly-haired black and gray dog wearing a beige collar and leash, sitting indoors against a plain background.
A smiling woman with curly black hair holding a yellow Labrador puppy against a plain light-colored wall.